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For immediate release.

World’s most famous paper coffee cup replicated in ceramic for home and restaurant use.

Graham Hill, along with millions of other New Yorkers, has always loved the everyday design of a particular blue paper takeout cup available at delis all over the city. The “Anthora”, designed in 1963, features Greek motifs and two shields on which are written “WE ARE HAPPY TO SERVE YOU”.  Hundred of thousands of these cups feed the caffeine addictions of New Yorkers every year. The sheer number of them coupled with their forty-year history has given the cup icon status along with yellow taxis and the Statue of Liberty.

Intrigued with how one might memorialize the most ephemeral of the New York icons, Hill contacted Sweetheart Cup Company Inc. and negotiated an exclusive licensing agreement. After a year producing the cups in Peru, he moved the production to Thailand where he found a high quality, ethical manufacturer. They helped Hill develop prototypes that looked incredibly similar to the paper cups. So similar in fact, that when placed among other ceramic prototypes during a ceramics focus group, the participants didn’t even evaluate them. They simply thought someone had left their coffee cups on the table.

Graham’s cups join others in a recent trend in rendering disposables into permanent, useful objects. Artist/Designers such as Lorena Barrezueta, Olivia Shao, Miri Mizrahi, Rob Brandt and others have created ceramic and glass pieces imitating the form of Styrofoam, Tupperware and even plastic drinking bottles.

These useful, classy souvenir cups hold 10 oz of liquid. They can be heated in the microwave, washed in the dishwasher and are certified to be lead-free. The design of the rim, coupled with a hollow base allows one to comfortably drink a hot beverage without requiring a bulky handle. And since December 2005, they come in individual printed gift boxes specially designed for it.

The cups typically retail for $12.  They are available, among other places, at The Future Perfect, Mxyplyzyk, MOMA, Cooper-Hewitt Design Museum, London Design Museum, Museum of New York, Tenement Museum, Brooklyn Museum, Alphabets, Random, Lancelotti among 256 more stores in the city and abroad. They are also available online at http://www.wearehappytoserveyou.com.

Graham Hill is the founder of ExceptionLab Inc. He spends much of the year in New York and focuses primarily on socially and/or environmentally progressive projects such as http://www.treehugger.com



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